Prestwich Advertiser to cease publication

From The Manchester Evening News website:

Next week’s edition of the Prestwich Advertiser will be the last time that the newspaper is published.

The newspaper’s owners, MEN Media, has had to take the difficult decision to cease publication due to rising production costs and the challenging economy, both of which have made the Advertiser no longer commercially viable.

MEN Media managing director Steve Anderson-Dixon said: “We would like to thank our readers and advertisers for their support over the years and hope they understand that this was a very tough decision to make.

“As a multimedia company our commitment to offering the best coverage of events in Prestwich and surrounding areas will continue unabated.

“The Manchester Evening News brings you news, features and sport from the area six days a week.

“And there is extensive coverage on our website www.menmedia.co.uk which has the largest audience of any regional newspaper website in the country.”

I admit to being saddened and baffled by this decision from MEN Media (which was bought by Trinity Mirror in February 2010). It seems obvious that Trinity Mirror only wanted the flagship paper, The Manchester Evening News, and after paying almost £45m in the deal, perhaps they consider free local papers to be nothing more than a diversion.

I fear for the other local papers across Greater Manchester yet to be axed – I think it is only a matter of time.